Analysis of Internet Enterprise Profitability Based on DuPont Analysis—Taking Tencent as an Example

In recent years, the Internet industry continues to develop deeply and has increasingly become an important force to promote economic development. Therefore, it is of far-reaching significance to analyze the profitability of Internet enterprises. As an effective financial analysis method, DuPont analysis method can integrate all aspects of the financial content of the enterprise and comprehensively analyze the financial situation of the enterprise, so as to provide guidance for the enterprise. This paper takes Tencent as an example, uses DuPont analysis method to analyze its financial situation, finds the problems existing in its development, and puts forward relevant suggestions.