THE MODEL FOR DEVELOPMENT RURAL PUBLIC SPORTS SERVICE SYSTEM IN GUANGXI, CHINA

Abstract The rural public sports service system is a general term for tangible or intangible sports products or services provided to rural areas for the purpose of meeting the sports public needs of rural residents. With the development of the national strategy of national fitness, the revitalization of rural sports directly affects the long-term development of rural residents. This study uses governance theory, new public management, and new public service theory to explore the relationship between sports service design, sports personnel quality, sports venues and facilities, sports activity organization, service supervision and management, and rural public sports service system, so as to construct a model of rural public sports service system. In this study, rural residents living in six regions of Guangxi for a long time were surveyed, the total of 320 samples, and the quantitative data were analyzed using PLS-SEM. It was found that sports service design, quality of sports personnel, stadium facilities, organization of sports activities, and supervision and management of services positively affect the rural public sports service system model, while the mediating effect and influence mechanism among the variables need to be further investigated. The theoretical model of rural public sports service system can optimize the design of rural public sports services, improve the quality of sports personnel, coordinate the supply of public sports venues and facilities, enrich the organization of sports activities, improve the quality of services, and strengthen the supervision and management of services and other measures to realize the concept of health for all. Secondly, the sports management department should improve the level of service, accelerate the establishment of smooth information channels, use artificial intelligence to obtain the residents' fitness needs, and increase the publicity of the concept of fitness "to cure the disease". Let more and more people spontaneously participate in physical exercise, the real realization of national fitness.