Structural Relationship among Perceived Value, Tourist Attraction Image, Satisfaction, and Revisit Intention: Case of Jeju Attractions

Due to the intangible nature of tourism products, it is difficult to know about tourist attractions before visiting them directly. Therefore, it is more reasonable to hypothesize that an image of a tourist attraction is formed through a visit to a tourist attraction, and the intention to revisit is formed accordingly. This study verified the structural relationship in which the perceived value of a tourist attraction, influences the satisfaction of the visitor, tourist attraction image, and revisit intention. The frequency analysis, confirmatory factor analysis, and structural equation model analysis were performed by collecting 305 valid samples from the Jeju International Airport departure waiting area. As a result of this study, it was found that the perceived value of a tourist attraction affects the satisfaction of the visitor and the image of the tourist attraction, and the satisfaction of the tourist attraction and the image of the tourist attraction influences the intention to revisit the tourist attraction.