幸福
消费(社会学)
经济
情感(语言学)
实证研究
广告
货币经济学
业务
心理学
社会心理学
社会学
沟通
认识论
哲学
社会科学
作者
Elizabeth W. Dunn,Daniel T. Gilbert,Timothy D. Wilson
标识
DOI:10.1016/j.jcps.2011.02.002
摘要
Abstract The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should (1) buy more experiences and fewer material goods; (2) use their money to benefit others rather than themselves; (3) buy many small pleasures rather than fewer large ones; (4) eschew extended warranties and other forms of overpriced insurance; (5) delay consumption; (6) consider how peripheral features of their purchases may affect their day‐to‐day lives; (7) beware of comparison shopping; and (8) pay close attention to the happiness of others.
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