Enhancing Perceived Value in Human-Computer Interaction: The Mediating Role of User Participation and the Moderating Role of Task Complexity

The study investigates the interplay of human-computer interaction (HCI) quality, user participation, and perceived value in technology interactions. The authors aim to elucidate the mediating role of user participation and the moderating effect of task complexity. Using structural equation modeling, we analyzed a diverse dataset of user feedback. The measurement and structural models are employed to determine the structural paths and predictive capability of the proposed model. Our findings indicate that user participation significantly mediates the impact of HCI quality on perceived value. Further, task complexity moderates these relationships, highlighting its role in enhancing or attenuating the perceived value of digital experiences. These findings provide insights for HCI design, emphasizing the need for user-centered systems that adapt to task complexity. Enhancing perceived value in technology interactions is essential, impacting user satisfaction, loyalty, and ultimately, the success of digital services.