Eliciting satisfaction of camping tourists: an involvement mediation model from theme-combination heuristic perspective

The objective of this study is to enhance the dimensional comprehension of Chinese camping satisfaction through an analysis of net effects and combination effects of motivations and involvement. Drawing on the perspective of theme-combination heuristic, the qualitative research uncovers three push factors, three pull factors, and three involvement factors. Both the SEM and fsQCA analysis demonstrate that campsite entertainment (pull), social bonding (push), and self-expression (involvement) play a pivotal heuristic role in attaining higher satisfaction. The fsQCA further proposes four configurations that lead to high satisfaction, encompassing three types, namely pull factor-sensitive type, push factor – oriented type, and hybrid-drive type. This study theoretically reveals the interactions between heuristic factors, and the diverse configurations of motivation-involvement factors will provide valuable insights for managers and operators to cater to the differentiated needs of Chinese campers.