Students and Housewives: Differences in Susceptibility to Reference Group Influence

Journal Article Students and Housewives: Differences in Susceptibility to Reference Group Influence Get access C. Whan Park, C. Whan Park Search for other works by this author on: Oxford Academic PubMed Google Scholar V. Parker Lessig V. Parker Lessig Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 2, September 1977, Pages 102–110, https://doi.org/10.1086/208685 Published: 01 September 1977 Article history Received: 01 April 1977 Revision received: 01 June 1977 Published: 01 September 1977