AI-Driven Sustainability Marketing for Building Consumer Trust and Green Product Adoption in Pharmaceutical Firms

Sustainable practices are increasingly significant in the contemporary drug industry to maintain customers' trust and promote green products usage. This article presents an innovative strategy for sustainability marketing that is driven by artificial intelligence and tailored to the pharmaceutical industry. It employs analytics of customer behavior and advanced machine learning algorithms to enhance the visibility and credibility of green products. Ensuring green activities are conveyed appropriately and focused, the proposed strategy leverages AI in analyzing consumer trends, predicting sustainability mindsets, and real-time adjustment of marketing campaigns. The approach assists pharmaceutical companies in taking preventive measures to highlight eco-friendly measures by determining key factors affecting customer trust and buying behavior through the utilization of sentiment analysis and natural language processing. The AI-based approach beats traditional methods in customer engagement, brand image, and adoption rate of eco-friendly products, based on experimental testing on both actual and virtual data sets. The study indicates that drug firms that are concerned about the environment and wish to grow their business can potentially gain significantly from intelligent, data-savvy sustainability marketing.