Pricing strategies and cooperative profit distribution based on game theory for reverse supply chains with multi-retailer participants

To solve the problems of pricing strategy and profit distribution in reverse supply chain involving multi-retailer participants,the optimal pricing strategy for the members in supply chain was obtained under both cooperative and non-cooperative game ways based on Stackelberg game theory.And it was theoretically proved that the recycling prices were appreciated and the quantities of recycled products as well as the profit of the whole reverse supply chain system were increased under joint pricing strategy.Thus the cooperation of all sides was beneficial to both sellers and consumers.By using improved K-S solution,the allocation scheme on how to distribute profit among the members was designed according to their contribution to the cooperative alliance.The validity of conclusions was verified by a numerical example.