Digital Orientation and Manufacturing Firms’ Green Innovation Performance: The Mediating Role of Green Competence

This study assessed the mediating role of green competence in the relationship between digital orientation and green innovation performance among Chinese manufacturing firms. This study gathered data from 227 manufacturing firms located in the Jiangsu Province of China. Data were gathered using a structured questionnaire and analyzed using a covariance-based structural equation modeling in Amos (v.23). The findings revealed that digital orientation had a direct effect on manufacturing firms’ green innovation performance. This study also reveals that digital orientation had a direct positive effect on green competence. Also, green competence had a direct effect on green innovation performance. Finally, it was identified that green competence partially mediated the relationship between digital orientation and manufacturing firms’ green innovation performance.