旅游
聊天机器人
背景(考古学)
营销
认知
消费者行为
心理学
业务
广告
情感(语言学)
社会化媒体
政治学
古生物学
沟通
人工智能
神经科学
计算机科学
法学
生物
作者
Suchita Jha,Shiromani Gupta,Rachna Mahajan
标识
DOI:10.1080/10941665.2023.2264972
摘要
ABSTRACTThis study explores the dimensions of motivated consumer innovativeness (functional, social, hedonic, and cognitive) in the context of the travel and tourism industry and examines how they influence consumers’ attitude, trust and intention to use chatbot services. The results show that all dimensions of motivated consumer innovativeness positively impact attitude, while only functional and cognitive dimensions positively affect trust building, leading to consumers’ chatbot usage intentions. These findings provide insights into what motivates consumers traditionally comfortable with using human assistance to develop behavioral attitude and intention to use chatbots to make online tour and travel-related queries.KEYWORDS: Motivated consumer innovativenesschatbotsfunctionalityhedonismcognitiontravel and tourism Disclosure statementNo potential conflict of interest was reported by the author(s).
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