Pet Owners' Pain Points as Basis for an Introduction of a Digital Pet Care Platform in Palawan

The study identified the demographic profile of pet owners in Puerto Princesa City; characterized their in‑store, online, and information‑seeking pain points, and assessed the value proposition of a proposed digital pet care platform, PawPrintConnect. Two structured surveys were administered to 100 pet owners, and data were analyzed using frequency distributions and percentages through descriptive research design. Results show that respondents aged 25–34 years 81.4% reported in‑store purchasing difficulties, 87.2% experienced online shopping issues, and 93.0% faced information‑seeking barriers. Majority expressed willingness to pay for digital pet care services, prioritizing finding quality products, health and medical care, and grooming services. The concluded a clear market fit for a digital Petcare platform like PawPrintConnect in the province of Palawan. The research implied an extent to technopreneurship and digital commerce, recommending that similar models can be replicated in other provinces, or even in the global market.