Using Drama to Persuade

Journal Article Using Drama to Persuade Get access John Deighton, John Deighton Search for other works by this author on: Oxford Academic PubMed Google Scholar Daniel Romer, Daniel Romer Search for other works by this author on: Oxford Academic PubMed Google Scholar Josh McQueen Josh McQueen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 335–343, https://doi.org/10.1086/209219 Published: 01 December 1989 Article history Received: 01 November 1988 Revision received: 01 July 1989 Published: 01 December 1989