SUSTAINABLE PARADIGMS: OPENING FRONTIERS VIA ECO- TOURISM

The struggle for devising sustainable solutions in the panache and paradigm of tourism has been relentless in recent times. This has paved way to the concept of eco- tourism which serves as a means of quenching the urge of corporate environmental citizenship as an off-shoot of corporate social responsibility. This conceptual paper based on exploratory research aims at devising sustainable solutions on the lines of corporate environmental citizenship propelled by the prescripts of eco– tourism that sets a paradigm for the concept to flourish. The paper employs qualitative analysis of data derived from rich secondary source repositories by engaging systematic search methodology. Inductive approach has been applied after subjecting the literature review to (i) content analysis and (ii) conceptual framework analysis. The inferences so drawn in the ambit of this research paper hold implications not just for social advocates of corporate citizenship, policy makers and environmentalists but also for eco- tourists, tourism destination planning agencies and the aborigines of the tourism spots.