Reklama na internetu

HRUSKOVA, Adriana. Advertisement on the Internet. [ Bachelor’s Dissertation ] The Institute of Hospitality Management. Prague : 2013. 61 pages. The dissertation describes advertising on the Internet. It explains the basic concepts about the Internet and advertising. Furthermore, it describes the various types of Internet advertising, its advantages and disadvantages, the functions of Internet advertising as well. Also, it compares internet advertising with the traditional advertising media such as television, newspaper or radio and it deals with the advertising text. Moreover, it finds out the people´s views on internet advertising, its effectiveness and whether the Internet users notice it or consider it as disruptive or useful element for a purchase decision. In addition, it contains an analysis of the gained data and a suggested solution to the mentioned issue.