Optimal Visualization Aids and Temporal Framing for New Products

Journal Article Optimal Visualization Aids and Temporal Framing for New Products Get access Min Zhao, Min Zhao Search for other works by this author on: Oxford Academic PubMed Google Scholar Darren W. Dahl, Darren W. Dahl Search for other works by this author on: Oxford Academic PubMed Google Scholar Steve Hoeffler Steve Hoeffler Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 1137–1151, https://doi.org/10.1086/678485 Published: 14 October 2014