The Route Choice of Enlarging Books Consumption——Based on Consumer Behavior

Being different from common commodity consumption,books consumption not only needs readers to pay money for books,but also needs time and knowledge to consume value-in-use.As one kind of individual decision making action,books consumption is restricted and affected by consumer's psychology of decision making and action habit,which even exceed the effect of income.In order to enlarge books consumption,we should reinforce research on books consumer's action.