Do people intend to use AI Voice Assistants? An empirical study in Vietnam

Today, the gradual popularization of artificial intelligence (AI) application technology such as Voice Assistants is making our daily life more convenient and time-saving. However, why do people choose to use Voice assistants to help them with daily tasks? Not many studies have focused on such an exciting issue. Therefore, the current study aimed to investigate the factors influencing users' intentions to use Voice Assistant. Specifically, this study explored the impact of smartphone voice assistants with anthropomorphic design on the use intention among users. This study collected a sample of 645 smartphone users and attempted to examine the relationships among the constructs. We used path analysis to test all the hypotheses. Besides, an independent sample t-test was used to determine whether or not there were significant differences among the groups (types of Voice Assistants, Frequent and infrequent use, and gender) of the users. The results showed that both voice cues and message interactivity positively influence the social presence and perceived expertise, which affect the use intention of voice assistants. This study confirmed that highly anthropomorphic voice assistants increase voice assistant use intention among users.