The Factors’ Analysis of Influencing the Development of Digital Trade in the Leading Countries

The article substantiates the choice of the main factors influencing the development of digital trade in the three leading countries: the U.S., Great Britain, and China. In research was make a comparative analysis of the selected factor features by the method of scaling the data relative to their maximum values. Economic and mathematical models of the influence of these factors on the volume of digital trade in the country are built. It is proved that the volume of digital trade will increase under the influence of increasing the number of secure servers and the share of the population using the Internet and shrinking in the context of strengthening the protection of intellectual property rights. It is established that the largest digital trade will grow in China, but the most positive economic effect will be achieved in the United States.