Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda

This study explores the various findings from a systematic literature review of 101 articles on consumer innovativeness (CI). Both within-study and between-study literature analyses were applied in all the literature reviews, except in a rare occasion when literature review involved a purposive selection of one work and that work was not compared to any other article. In the present study we review all three dimensions of CI (i.e., innate innovativeness, domain specific innovativeness, and innovative behavior) from three different perspectives (i.e., generalist, particularist, and integrator). This review will provide insights about how these dimensions are interrelated and predict new product adoption behavior. The results provide propositions for future exploration of CI with a basic conceptual model.