多归宿
产业组织
业务
竞赛(生物学)
补贴
收入
补充资产
双边市场
寡头垄断
网络效应
互联网
附属的
经济盈余
博弈论
网关(网页)
经济
定价策略
强迫(数学)
古诺竞争
微观经济学
多样性(政治)
窥视
电子游戏
市场结构
掠夺性定价
纵向一体化
市场份额
营销
商业模式
纳什均衡
收益模型
新兴市场
市场支配力
作者
Ramnath K. Chellappa,Rajiv Mukherjee
标识
DOI:10.1287/isre.2024.1175
摘要
Practice and Policy Oriented Abstract for “Ecosystem Competition: Platforms, Subsidiary Markets and Multihoming in the Videogames Industry” This study examines how royalty-bearing game sales and multi-platform publishing reshape competition in the videogame console industry. By modeling consoles, publishers, and gamers as part of an interconnected ecosystem rather than a simple two-sided market, the analysis shows that downstream game revenues can intensify, rather than soften, platform competition. When consoles expect to earn royalties from later game purchases, they have stronger incentives to lower hardware prices to attract gamers, while shifting more of the revenue burden to publishers through higher licensing fees under royalty-based contracts. The study also finds that when publishers release games on multiple platforms, gamer subsidies deepen, licensing fees rise, and multihoming may cease to benefit platforms beyond a threshold, overturning a common assumption in platform strategy. For practice, these findings suggest that platform managers should evaluate pricing, exclusivity, and revenue-sharing decisions at the ecosystem level, not in isolation. For policy, the results imply that regulators and industry observers should expect royalty structures and content distribution rules to affect consumer prices, publisher bargaining power, and market competition in digital ecosystems more broadly.
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