Research on Cold Chain Logistics Transport Strategies for Fresh Agricultural Products Based on FAHP

To address the common issues of high loss rates, high costs, and low efficiency in the cold chain logistics of fresh agricultural products, this paper takes a specific region as the research object and constructs a multidimensional evaluation model based on the Fuzzy Analytic Hierarchy Process (FAHP). The model systematically analyzes the key factors affecting cold chain logistics transportation strategies and their priorities. Through model calculation and expert evaluation, it is found that transportation cost, degree of informatization, and logistics efficiency are the three core factors influencing the development of cold chain logistics. Among these, energy consumption, temperature stability, and informatization management systems dominate specific indicators. The study indicates that the region has significantly higher transportation costs due to its complex geographical environment and weak infrastructure, while the mild climate conditions make temperature control management less urgent compared to other regions. However, the long-term impact on quality assurance still requires attention. Based on the analysis results, the paper proposes multidimensional optimization strategies: promoting the use of new energy transportation tools and integrating renewable energy technologies to optimize the energy structure, combined with intelligent route planning to reduce transportation costs; building an entire chain informatization monitoring platform and a data sharing mechanism to improve management efficiency; introducing automated equipment and hierarchical distribution models to optimize operational processes; and improving the temperature control early warning system and personnel training mechanisms to ensure transportation quality. The research results provide a theoretical basis for optimizing cold chain logistics systems in high-loss regions and offer practical references for reducing agricultural product losses and promoting the sustainable development of the agricultural supply chain.