Digital innovations of public catering enterprises: the need and opportunities

Changes in the modern economy in almost all its spheres are caused by technological changes, which are based on new technologies that have replaced the previous basic technologies. This allows providing consumer requests and preferences at a different technological level. Technologies in the field of digitalization serve as one of such examples. The issues of digitalization of business processes and the spread of information technologies in the service sector are becoming extremely relevant in the modern economy. The research conducted let come to the conclusion that there is a possibility to implement digital innovations in the field of public catering in three areas: digital technologies for business processes and activities; digital technologies integrated into specific workplaces; digital technologies in social and humanitarian fields of activity with the possibility of distribution in the service sector. At the same time, successful and continuous development of digital technologies, as well as qualitative changes in the activities of socio-economic systems, require transformations while conditions and abilities for the effective use of innovations advantages are shaping. In this regard, the study is focused to substantiate the theoretical and methodological provisions of constructing a model for forming an idea on service value innovation for catering enterprises in the context of digital transformation of the service sector through strategic innovative solutions. For this purpose the article considers the main features of the digitalization of catering enterprises, new technologies in the process of production, trade and service, as well as creating the product/service value innovation. The article substantiates a methodological approach to develop a model forming a judgement for innovation of the service value, based on the interpretation of its content in accordance with the author's interpretation of the innovation of the service value and the features of the digital transformation of the architecture of business processes of catering enterprises.The study is resulted in conceptual provisions of the formation of ideas about the service value innovation to formulate a development strategy for catering enterprises in digital transformation context.