Brain activity inhibition during Short Video Viewing: neurochemical insights

H-MRS, our study provides novel evidence that immersive viewing of preferred short videos deactivates the cognitive control network and that individual differences in this deactivation are linked to glutamate metabolism. These findings enhance our understanding of how digital media consumption interacts with neurochemical processes to influence self-regulation. Our study offers new insights into the neural mechanisms underlying short-video engagement and has implications for understanding excessive digital media use.