To study the development path of museum intangible cultural heritage tourism industry in the era of digital economy

Abstract The museum incorporates historical resources, stores them in a systematic classification, and then presents them as objects for viewing and learning training. Intangible cultural heritage is the aesthetic crystallization of the wisdom and aesthetics of ancient Chinese people. Combining museums and intangible cultural heritage culture and developing the intangible cultural heritage cultural tourism industry of museums can fully utilize the advantages of museums in terms of location and dissemination, as well as achieve high-quality promotion of intangible cultural heritage culture. The digital era has brought new changes and numerous challenges to the development environment and spatial design methods of the intangible cultural heritage tourism industry in museums. This paper builds a museum intangible cultural heritage cultural tourism platform based on digital tour interaction technology. It considers the advantages of the development of the cultural tourism industry from the “museum + intangible cultural heritage” model, establishes a digital resource management system for museums, digital talent training, and management mode, and digital branding in light of the current development status and challenges of the museum intangible cultural heritage cultural tourism industry. Additionally, we will create a digital resource management system for museums, a digital talent training and management model, and a digital brand marketing system to boost the industry’s ecological development.