Empirical Study on Initial Trust of Wearable Devices Based on Product Characteristics

Product characteristics of wearable devices have large impacts on users’ initial trust as users intend to adopt wearable devices, which further impacts wearable devices' use intention. This paper aims at investigating the impacts of wearable device product characteristics on consumers’ initial trust based on four factors: wearability, functionality, personalization, and integration. Through a questionnaire survey method, 328 valid questionnaires were obtained. The empirical analysis results from the structural equation model analysis show that wearability, functionality, and integration factors have significant impacts on the initial trust of wearable devices. The conclusions of the study can provide references for the future research on the initial trust of wearable devices, and point out the direction of product development for wearable device manufacturers.