Research on The Promotion of College Students' Employment by We Media Based on Big Data

Presently, the fissional development of the network and digital technology has brought about profound adjustments in the media landscape and major changes in the ecology of public opinion, and the rapid development and coverage of new media are beyond imagination. Under the new situation, the employment of college graduates has shown new characteristics, and it is particularly important to carry out systematic and professional employment guidance. In the new era, the employment situation of university student in colleges and universities has become more and more severe, the phenomenon of students "graduating is unemployed" is serious, and the pressure on students to find employment and start a business is greater. With the gradual development and maturity of big data and cloud computing technology, the era of we media has arrived, providing a new employment environment for today's university student. Use big data and information technology to assess careers, collect student behavior data, academic data, etc., explore the potential value of information, achieve accurate guidance, and lay the foundation for students' better development. The impact of we media media on the employment of university student In the we media environment, the corresponding strategy of colleges and universities to carry out employment services provides new employment opportunities for university student, but what follows is that the platform construction is not perfect, actively improving the employment environment, and providing students with more professional employment guidance to promote the accurate employment of contemporary university student.