The Impact of Emojis on User Engagement with Trolling Content in an Online Platform

This paper investigates the impact of emojis on user engagement in trolling content on a social media platform. Utilizing a comprehensive dataset collected from Reddit, this study categorizes emojis by emotional content and popularity to analyze their effects on user comments and upvotes. Findings indicate that user engagement can be significantly enhanced by more popular emojis and emojis that convey emotionality while reduced by excessive or misplaced informational emojis. This research offers critical insights for strategic emoji use to foster positive online interactions and mitigate trolling, benefiting content moderators and digital communicators.