Optimization of Fresh Produce Supply Chain Resilience Capacity: An Extension Strategy Generation Method

Fresh produce, as a primary source of nutrition, plays a pivotal role in daily life. However, the unique characteristics of fresh produce—such as perishability, widespread production, short shelf life, long distribution cycles, and high volatility in both supply and demand—render the fresh produce supply chain particularly vulnerable to disruptions. These vulnerabilities not only impact daily consumption but also pose significant challenges to the operational efficiency of enterprises. Enhancing the fresh produce supply chain resilience is crucial for businesses to effectively mitigate risks, ensure consistent product quality, and maintain overall supply chain stability. Nevertheless, there remains a lack of clear, process-oriented guidance for developing resilience improvement strategies within the fresh agricultural product sector. Specifically, there is insufficient clarity regarding which elements should be prioritized for investment in resilience strategies, how these strategies should be formulated, and the absence of a theoretically sound framework to guide the strategic development of supply chain resilience improvements. To address the lack of scientific, quantitative, efficient, and specific processes for generating supply chain resilience improvement strategies in fresh agricultural product enterprises, this study adopts the framework of extensible primitive theory. Initially, an evaluation index system for the fresh produce supply chain is constructed, and the extendable evaluation method is employed to assess the resilience level of fresh agricultural product enterprises. This approach facilitates the identification of the key challenges that must be addressed to enhance supply chain resilience and helps generate strategies that reconcile previously incompatible issues. Next, the core objectives and conditions underlying the resilience incompatibilities in fresh agricultural product enterprises are quantitatively analyzed. Finally, the expansion transformation of both target and condition primitives is carried out to derive the optimal strategy for improving supply chain resilience. The study uses company M as a case example, where the evaluation results indicate that the company’s supply chain resilience is rated as “good”. However, several issues were identified, including inefficiencies in product supply, limited financing capacity, low enterprise visibility, and inadequate production and processing equipment. Based on these findings, the paper proposes a series of optimization strategies aimed at improving the fresh produce supply chain resilience through extension transformation.