Research on a User-Centered Evaluation Model for Audience Experience and Display Narrative of Digital Museums

As culture becomes a value dimension of economic and social development worldwide, museums as a social medium are given more missions and expectations. Mobile Internet technology is empowering digital museums in the epidemic context, bringing new public cultural service content to the public. In this paper, we focus on the website quality of user experience in the current construction of digital museums. By analyzing the components of 20 digital museums, three models with different tendencies are abstracted. Then the three models are implemented as prototype websites, and their user experience was evaluated by experiment. Result shows that website content and user identity differences affect website quality, user attitudes, and user intentions. Rich contextual information contributes to the experience, and the “professional group” generally agrees less with the digital museum experience than the “non-professional group”. This research has implications for the study of digital museum user groups, experience analysis, and content construction.