The impact of perceived amount of information on impulsive travel intention: an application of information gap theory

The research aims to explore the predictors of impulsive travel intention and to unveil the underlying mechanism based on the information gap theory. We conducted three experiments, collecting data from 533 tourists. The research results indicate that the perceived amount of information positively influences impulsive travel intention, and this effect is mediated by curiosity. Furthermore, the information gap and need for cognition moderate the indirect effect of perceived amount of information on impulsive travel intention via curiosity. The research offers new theoretical insights into how the perceived amount of information affects impulsive travel intention. It also provides practical implications for tourism managers and practitioners in marketing strategies for impulsive travel.