Tourism destination image, satisfaction and loyalty: A study of the Dead Sea in Jordanian curative tourism

The aim of this paper is to explore the relationship between three key variables, namely image, satisfaction and loyalty in curative tourism industry in Jordan. The seven dimensions of the tourism destination image employed in this study are travel environment, national attraction, accessibility, infrastructure, relaxation aspect, outdoor activities and price and value. 202 tourists visiting the Dead Sea in Jordan were used as the sample. The study demonstrates that tourist satisfaction mediates the relationship between destination image and loyalty.