Measurement of Customer Satisfaction through Quality of Service in the Banks of India

It is rightly pointed out that the term 'Customer satisfaction' is widely used in the major function of marketing which would measure the level of satisfaction on the products or services of a particular company to exceed the expected satisfaction of the consumers. Therefore, it is pivotal to any company to measure the level or height of satisfaction of the consumers of a specific product or service. The researcher of this paper upon a thorough study have understood that this measure would be an indicator of consumer intentions on repeated purchase with loyalty, differentiation of products or services and to retain the customers under focus. The researcher has conducted a research study on the measurement of customer satisfaction through quality of service in the banks of India but only taken the banks in a single city of Visakhapatnam. In order to improve the satisfaction levels the researher has taken some suitable variables for this study.