Mechanism study of social media overload on health self-efficacy and anxiety

Previous studies have found that people's excessive use of social media may have a negative impact on their crisis coping skills. This study focuses on the effects of social media overload (information overload, communication overload and social overload) on anxiety and health self-efficacy during the COVID-19 pandemic. The study used an online questionnaire and partial least squares structural equation modeling (PLS-SEM) to obtain data (816 valid samples), analyze the data and validate the model. The findings revealed that social media overload (information overload, communication overload and social overload) triggers increased social media fatigue, which in turn leads to the development of anxiety and the consequence of diminished health self-efficacy; social media fatigue plays a partially mediating role between social media and health self-efficacy and a fully mediating role between communication overload and health self-efficacy. The results of this study can inform the development of crisis communication strategies during public health emergencies.