Orchestration Processes in Network-Centric Innovation: Evidence From the Field

Executive Overview Companies have increasingly shifted from innovation initiatives that are centered on internal resources to those that are centered on external networks (said another way, a shift from firm-centric innovation to network-centric innovation). In this paper, we combine insights from product development and network theory with evidence from an extensive field study to describe the nature of a hub firm's orchestration processes in network-centric innovation. Our analysis indicates that network orchestration processes reflect the interplay between elements of innovation design and network design. Promising directions for future research related to network-centric innovation are discussed.