叙述的
影响力营销
社会资本
数字媒体
社会学
首都(建筑)
消费(社会学)
功能(生物学)
社会化媒体
价值(数学)
广告
心理学
性别研究
公共关系
业务
政治学
营销
视觉艺术
社会科学
艺术
进化生物学
生物
关系营销
机器学习
文学类
计算机科学
市场营销管理
法学
出处
期刊:Childhood
[SAGE]
日期:2022-11-03
卷期号:30 (1): 9-23
被引量:2
标识
DOI:10.1177/09075682221129367
摘要
The relationships between childhood, labour and value are changing in today’s digital culture. Drawing on a visual discourse analysis of 10 Scandinavian influencers’ Instagram accounts, this paper explores how the connections between the commercialisation and sacralisation of children appear in the digital age. The results show how infants function as digital capital for building relationships between consumers and products and how they are structured into a framework around consumption and used in narratives to strengthen the parents’ brand. The findings suggest an urgent need for a legal framework for child labour in social media.
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