Examining the Influence of Short Videos on Attention Span and its Relationship with Academic Performance

This research examines the relationship between time spent watching short videos and academic performance. A mixed methods approach was employed, utilizing semi-structured questionnaires with Likert scale and open-ended questions. The questionnaire was distributed to over 200 students to gather data on short video usage and exam scores. Additionally, 10 heavy short video users (4+ hours daily) were interviewed regarding effects on attention span. Quantitative results revealed a negative correlation between hours spent on short videos and exam scores in secondary school. Interview data found frequent short video viewing contributed to perceived attention deficits among students. Taken together, findings indicate high short video consumption can adversely impact academic achievement due to reduced attention span. This suggests a need to raise awareness of appropriate short video usage among students to mitigate risks ofOveruse.Limitations and future search directions are discussed.