Produced Quality is Not Perceived Quality - A Qualitative Approach to Overall Audiovisual Quality

Subjective audiovisual quality is typically phrased via quantitative experiments as a preference order of predefined variables. However, the produced quality is not in 1:1 ratio to the perceived quality because of human active interpretation and complexity of multi-modality in perceptual processes. This study presents qualitatively collected audiovisual quality experience factors and connects these expressions to quantitative results in order to understand the relation between produced and experienced quality in the context of interactive audiovisual application systems.