Changes in emotional response towards different facial application gestures following skincare application: An electroencephalogram approach

The portable EEG analyser showed high potential to capture and differentiate between emotions during the beauty experience. Gesture Q positively influenced the emotional state of subjects, which was complimentary to what subjects reported. Emotions captured during the evolution of gestures helped identify key moments of application. Combined with the self-questionnaire, these findings contribute to the development of user experience.