Making Non-Overlapping Matters: An Unsupervised Alignment Enhanced Cross-Domain Cold-Start Recommendation

Cold-start recommendation is a long-standing challenge when presenting potential preferred items to new users. Most empirical studies leverage side information to promote cold-start recommendation. In this work, we focus on cross-domain cold-start recommendation, which aims to provide suggestions to those non-overlapping users who have only interacted in the source domain and are viewed as new users in the target domain. Pre-training and then mapping is the common solution for the cross-domain cold-start recommendation. The former learns domain-specific user preference, and the latter transfers preference knowledge from the source to the target domain. Despite the effectiveness, we argue that current mapping-based methods still have the following limitations. First, current mapping functions fail to fully consider the similarity of user behavioral patterns, either common transfer or personalized transfer mappings. Second, sparse supervision signals from the limited overlapping users, lead to insufficient mapping function learning for recommendation. To tackle the above limitations, we propose a novel MACDR model for cross-domain cold-start recommendation. Specifically, MACDR consists of two elaborate modules: a Prototype enhanced Mixture-Of-Experts (PMOE) based mapping function and a Preference Distribution Alignment (PDA) enhanced optimization. PMOE is designed to balance the transfer patterns of common and personalized preferences, following the basis that similar users share similar preference transfer. Furthermore, to alleviate the sparse supervision issue, PDA is designed to explore the utilization of non-overlapping users in an unsupervised manner based on the prototype distribution alignment technique. Extensive experiments on three real-world datasets demonstrate the effectiveness of the proposed method.