Hiring Strategies for Small Business Owner to Recruit Veterans (A Multiple Case Study)

Grounded in recruitment theory, the purpose of this qualitative multiple case study was to explore the strategies used by leaders of small businesses to recruit, hire, and retain qualified veterans.The targeted population consisted of three leaders of small businesses in the southeastern Virginia area who have used successful strategies to recruit, hire, and retain veterans.Data were collected using semistructured interviews and document review.Data were analyzed using thematic analysis, and 4 themes emerged: social media advertisement, local networking with military facilities, workshop and job description, and resume review and effective communication.The finding of this study included that participants advertised job vacancies through social media, military post advertisements, human resource boards, and small business administration.Each participant agreed that the labor force hiring process consists of competition with other civilian entities.The implications for positive social change in organizations include influencing owners of small businesses with knowledge of potential growth in local economies and supporting military veterans.