In Chapter 3 we explore how the question of whether the ordinary notion of content—what we call ‘ur-content’—is narrow, trying as best as we can, on behalf of the internalist, to fend off well-known objections that emerge from the work of Hilary Putnam and Tyler Burge. Those objections turn out not to be completely decisive. However, the project of arguing that ur-content is narrow is portrayed as deeply unpromising.