个性化
杠杆(统计)
地球仪
业务
意外事故
营销
概念框架
透视图(图形)
钥匙(锁)
价值(数学)
计算机科学
知识管理
过程管理
社会学
心理学
计算机安全
社会科学
语言学
哲学
神经科学
机器学习
人工智能
作者
Els Breugelmans,Lina Altenburg,Felix Lehmkuhle,Manfred Krafft,Lien Lamey,Anne L. Roggeveen
标识
DOI:10.1016/j.jretai.2023.10.005
摘要
This research presents a novel, conceptual perspective on distinctive opportunities available to retailers with a physical location to create reasons for customers to visit the physical store. A multi-method approach is used, where we combine the study of more than 25,000 online announcements of new approaches implemented in physical stores with 12 interviews with retail experts from around the globe. The result is an integrative framework with five key benefits and 14 subdimensions which retailers can use to create reasons for customers to visit their physical store. The five benefits are discovery, convenience, customization, community, and shoppertainment. In discussing the framework, the authors provide rich examples which illustrate different ways retailers can establish these benefits. This research also details the value and challenges of collaborating with partners when implementing new approaches to leverage such benefits. The paper concludes with a discussion of external and internal contingency factors that can impact the decision (of when) to implement (which) new approaches and offers a list of questions for further research.
科研通智能强力驱动
Strongly Powered by AbleSci AI