旅游
透视图(图形)
心理学
目的地图像
社会心理学
考试(生物学)
消费者满意度
营销
广告
业务
目的地
地理
计算机科学
古生物学
人工智能
考古
生物
作者
Girish Prayag,Sameer Hosany,Birgit Muskat,Giacomo Del Chiappa
标识
DOI:10.1177/0047287515620567
摘要
The purpose of this study is to empirically test an integrative model linking tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers.
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