影响力营销
社会化媒体
现象
身份(音乐)
实证研究
文化现象
公共关系
教育学
社会学
心理学
社会科学
政治学
营销
业务
美学
认识论
关系营销
量子力学
物理
哲学
市场营销管理
法学
作者
Jeffrey P. Carpenter,Catharyn Shelton,Stephanie Schroeder
标识
DOI:10.1080/15391523.2022.2030267
摘要
Educator engagement with social media’s entrepreneurial and commercial facets has received limited scholarly attention. This conceptual paper defines and contextualizes the education influencer phenomenon in relation to literature on micro-celebrity, social media influencers, teacher social media use, teacher identity, and teacher entrepreneurship. Some educators use social media platforms to gain large audiences of followers, develop personal brands, and monetize their perceived influence. To illustrate the education influencer phenomenon, we provide empirical examples from our research. Education influencers can affect other educators’ practices, philosophies, and professional identities. We consider implications of the rise of education influencers and discuss future research avenues.
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