Is estimating lifetime cardiovascular risk useful?

One of the exercises we set our medical students when introducing clinical epidemiology is to present the risk profile of a middle aged man and ask them to estimate his risk of death. Eventually someone works out the answer—100%. Death is inevitable, it is when and how the patient dies that are important. So does the QRISK lifetime cardiovascular risk model described in the linked study by Hippisley-Cox and colleagues (doi:10.1136/bmj.c6624) have any more clinical relevance than the lifetime risk of death?