Majoring in fashion: a theoretical framework for understanding the decision-making process

Choosing a college major can be a complex decision and one that has the potential to determine an individual's professional future. The purpose of this study was to develop a theoretical framework for mapping the decision-making process. Grounded in findings from a previously published study of interviews with students majoring in fashion and the existing literature on the process of major selection, an interpretation of factors influencing students' decision-making was developed. Findings provided the foundation for a theoretical framework that permits an in-depth understanding of the decision process that currently does not exist within the literature. Further empirical use and development of the framework would provide assessment of its applicability across a variety of college majors and within countries other than the USA.