ASSESSING THE PRODUCT QUALITY OF ONLINE SHOPPING PRODUCTS

While interactions in the real-world shopping is mainly based on face-to-face activities between customers and severe personnel, interactions in electronic commerce take place mainly through the retailer’s website. This study investigated about the product quality on online shopping products. Results of the online survey with consumers indicates the information about product quality and consumers mainly focuses on what type of different quality parameters such as durability of the product, reliability, promises stated by brand, product efficiency to meet the quality standards, finishing, build quality and packaging. The result of study showed that one of the major motivating reasons for online shopping is greater diversity of products and comparison between products and prices. 83.6% of the responses are satisfied with the quality of online products. Most of the respondents feel that the products are durable and meeting their stated promises. Above mentioned were the most appealing factors which influences the consumers to purchase products from an online platform.