The Future of AI in Services Marketing

Artificial Intelligence has changed the way organizations market their services to businesses and consumers. The use of AI-powered technologies, such as chatbots, predictive analytics, and machine learning algorithms, is enabling organizations to deliver hyper- personalized customer experiences. AI has already started to create huge opportunities for innovation, particularly in new business models, green marketing practice and emerging markets — as the industry grows significantly over the years. This article elucidates how several prominent industries, including retail, hospitality and healthcare, and financial services can adopt artificial intelligence in marketing their services.