Gifts to Physicians from Industry

Wazana A. Physicians and the pharmaceutical industry: is a gift ever just a gift? JAMA. 2000;283(20):373-380. In his study to determine the extent of and attitudes toward the relationship between physicians and the pharmaceutical industry, Dr. Ashley Wazana notes that the pharmaceutical industry spends an estimated $8000 to $13,000 per year on each physician in marketing its products. Promotional campaigns by the pharmaceutical industry often provide physicians with essential information about new drugs and current research.